GEOTECH is a dynamic company with a clear focus on the development, production and distribution of pearlescent pigments, aluminium pigments and glitter flakes. Quality control, product development, colour trend forecasting, formulating support and technical training create high added value for customers and partners.
GEOTECH special effect pigments are being used globally in the cosmetic, plastic and coating industry since more than 30 years to differentiate consumer products.
The Colour & Effect Guidelines are based on the anticipated fashion and colour trends for 2016. At first the sales and marketing department gather information about possible trends and they visit trend forecasting agency's in order to capture the different fashion- and colour trends; 'what is hot and what is not?'.
In-Cosmetics this year was a great succes with 18% increase in visitor numbers, making it the best-attended event outside of Paris. In-Cosmetics took place in Fira Barcelona, attracting 8,578 unique visitors from over 40 countries. Like always, GEOTECH was exhibiting at this business event together with 707 other exhibitors.
At In-cosmetics 2015 GEOTECH introduced new colour concepts and special effect guidelines, based on the anticipated fashion and colour trends for 2016. The colour and effect guidelines for 2016 are divided into three themes: 'Winter Wonderland', 'North Africa' and 'Romantic Neon'.
GEOTECH presents a trendbox with the raw materials used, finished products and a variety of inspirational pictures for each guideline.
At the European Coatings Show 2015 GEOTECH introduced new colour concepts and special effect guidelines for the coating industry. These guidelines are based on anticipated trends in the coating industry and are presented in a trendbox. GEOTECH presents a variety of set cards with moodboards for each guideline, accompanied by 18 pannels which are coated with special effect pigments. The Coating Colour and Effect Guidelines for 2016 are divided into three themes; 'Colourful Thinking', 'Luxurious Life' and 'Simply Perfect'.