GEOTECH is a dynamic company with a clear focus on the development, production and distribution of pearlescent pigments, aluminium pigments and glitter flakes. Quality control, product development, formulating support and technical training create high added value for customers and partners. GEOTECH effect pigments are being used in the cosmetic, plastic and coating industry since more than 25 years to differentiate consumer products.
Haarlem, The Netherlands, September 17, 2014
The GEOTECH facilities in Holland have been awarded by SGS the Good Manufacturing Practice (GMP) certification for the production of special effect pigments. This ISO 22716 standard provides guidance and tools for GEOTECH, who wants to ensure that their products and services consistently meet customer's requirements and that quality is consistently improved.
To comply to the strict regulations of the GMP standard GEOTECH completely renovated their production facility and warehouses in Holland. Their special effect pigments are handled now under the same conditions as common in the pharmaceutical industry.
Cosmetics is a constantly changing industry. Regulation becomes stricter and customer needs become higher in terms of product quality and safety. Harold van Haren, managing director at GEOTECH explains: 'We want to offer our clients the very best possible, according to the highest quality and safety standards. Many of our customers also work according to GMP, or consider the implementation of this ISO 22716 standard. Our quality management system is also ISO 9001 certified. This in combination with the GMP compliance guarantees that we are able to maintain the stringent quality standards for today and in the future. It helps us to keep following the industry and strengthen our relationships with customers. I am convinced that GMP will become the standard for the cosmetic industry. Also for raw material suppliers like us it is a great tool for significant improvements in many different areas.'
During the yearly distributor meeting in Hamburg Mr. David D'Ecclesiis, Managing Director of Amerilure, and his daughter Diana received the GEOTECH Distributor Award 2013.
The delftware plate with inscription was handed out by GEOTECH’s Managing Director, Mr. Harold van Haren, during the in-cosmetics exhibition which took place in Germany this year. Amerilure successfully distributes GEOTECH's special effect pigments in the United States and Canada since several years now. They have a very strong market position in decorative cosmetics with an excellent reputation. They supply all major cosmetic brands who have their R&D facilities based in the United States.
Mr. van Haren: "Thanks to Diana and David we had a large number of raw material approvals at several major cosmetic brands last year. These product approvals not only ensures sales growth in the United States and Canada, but also offer sales opportunities to customers all over the world. Their excellent contacts with customers help us a lot to build our cosmetic raw material brands further. It is a real pleasure to work with the D'Ecclesiis family and their employees. They have the same DNA as we have at GEOTECH in Holland."
At In-cosmetics 2014 GEOTECH is introducing a new concept, based on the anticipated fashion and colour trends for 2015. The colour and effect guidelines for 2015 are divided into three themes: 'Powdered Flowers', 'Aurora Borealis' and 'Majestic Bling Bling'. GEOTECH is presenting a variety of set cards for each guideline, accompanied by finished products and the raw materials used. The entire presentation comes in a trend box which will be available at the Geotech stand, 3A30.