GEOTECH is a dynamic company with a clear focus on the development, production and distribution of pearlescent pigments, aluminium pigments and glitter flakes. Quality control, product development, colour trend forecasting, formulating support and technical training create high added value for customers and partners.
GEOTECH special effect pigments are being used globally in the cosmetic, plastic and coating industry since more than 25 years to differentiate consumer products.
Haarlem, The Netherlands, October 2014
The GEOTECH facilities in Holland have been awarded by SGS the Good Manufacturing Practice (GMP) certification for the production of special effect pigments. This ISO 22716 standard provides guidance and tools for GEOTECH, who wants to ensure that their products and services consistently meet customer's requirements and that quality is consistently improved.
To comply to the strict regulations of the GMP standard GEOTECH completely renovated their production facility and warehouses in Holland. Their special effect pigments are handled now under the same conditions as common in the pharmaceutical industry.
30 YEARS IN BUSINESS
GEOTECH SPECIAL EFFECT PIGMENTS REACHED 30 YEAR MILESTONE
GEOTECH started selling aluminium glitter flakes to the plastic industry in the early 80's. Cutted particles of aluminium foil turned out to be a solution to obtain glittering effects in plastic products such as water heaters, coffee machines, waste baskets etc.
Around 1985 GEOTECH was the first company in the cosmetic industry introducing polyester based glitter as a special effect. During those days mica based pigments were used to obtain a sparkling effect. At that time the most course mica particles available were 20 – 150 micron. By using polyester glitter it became possible to create high sparkling effects with particle sizes over 200 micron. A new market was born.
GEOTECH introduced the cosmetic colour and effect guidelines of 2015 in March this year. The colour forecast shows that one of the guidelines is already upcoming at the end of 2014. The warm golden tones of the 'Majestic Bling Bling' guideline shows that in the winter 2014 / 2015 there will be less room for 'cool silver' looks.
At In-cosmetics 2014 GEOTECH is introducing a new concept, based on the anticipated fashion and colour trends for 2015. The colour and effect guidelines for 2015 are divided into three themes: 'Powdered Flowers', 'Aurora Borealis' and 'Majestic Bling Bling'. GEOTECH is presenting a variety of set cards for each guideline, accompanied by finished products and the raw materials used. The entire presentation comes in a trend box which will be available at the Geotech stand, 3A30.