Trend moving towards sparkling cosmetics
After a period with high demand for matte and soft tone effects the trends for 2019 show a focus on sparkling products. The comeback of glittering effects started last year and is anticipated to follow its ever increasing way through 2019. The total sales volume of special effects with coarse dimensions (>100 micron) at GEOTECH increased with more than 40% this year. The desire for glitter and sparkling products is about to reach an unprecedented extent in 2019.
PET free glittering effects
The type of effect pigment used to create all these sparkles are becoming more important. Because of concerns about micro plastics the cosmetic industry is looking for alternatives for traditional polyester based glitter (INCI: Polyethylene Terephthalate).
Coarse pearlescent pigments based on borosilicate (INCI: Calcium Sodium Borosilicate ) and synthetic mica (INCI: Synthetic Fluorphlogopite) provide luxurious glittering effects with extreme high reflection. These coarse pigments, in particular the ones with a narrow particle size distribution, represent the next generation of products suitable to create glittering effects without PET.