The impact of COVID-19
The COVID-19 pandemic caused a complete change in the beauty industry. Currently the crisis is unfolding and the uncertainty of what is to come makes it a major challenge for research and development departments.
Innovative formulation guidelines
During the pandemic it is not possible to visit our customers like we normally do. Here at GEOTECH we miss the conversations with clients about new formulations and product introductions. Fortunately 50 years of experience in the industry gives us a good idea of what our customers are looking for these days.
The Cosmetic Marketing Group
The Cosmetic Marketing Group (CMG) is an initiative of various non-competing raw material suppliers who aim to improve the service level for cosmetic producers. The founding members are BRB, GEOTECH, Koster Keunen, Sigma Oil Seeds and Sisterna. The idea behind the cooperation is to share knowledge of each members’ products, the cosmetic market and to develop joint marketing activities. This way we aim to improve our service level to customers.